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Breck's Privacy Policy

Our commitment to the highest level of integrity in dealing with our customers at Breck's extends beyond the highest quality products and services that we sell. We are also committed to protecting the privacy of our customers in their interactions with us through our website.

Commitment to Privacy

This Privacy Policy is designed to assist you in understanding how we collect, use and safeguard any data and personal information we receive or that you provide to us. This Privacy Policy is also designed to assist you in making informed decisions when using our site, products and services. The policy outlines our practices in:

  • Collecting information about you;
  • Using and protecting information that we collect;
  • Sharing information that we collect;
  • Receiving your feedback about our privacy practices; and
  • Communicating policy changes.

Read on to learn how we use data and your personal information and the choices you have regarding our use of, and your ability to review and correct, the information.

Collecting Information About You

In general, you can visit the Breck's website without telling us who you are or revealing any personal information about yourself. Our web servers track the Internet domain address from which people visit us and analyze this data for trends and statistics, but data about individual users visiting the website is limited in nature and you will remain anonymous, unless you voluntarily tell us who you are.

There may be times (such as when you place an order, sign up to receive catalogs or email newsletters, or participate in contests, sweepstakes or promotions) when we ask you to provide certain personal information about yourself, such as your name, shipping and billing addresses, telephone number, email address, and/or credit card information. We also maintain a record of online purchases from our website. Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to make purchases, participate in special offers, or access certain content on our website.


The Breck's website uses "cookies." A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Generally, we use cookies to remind us of who you are, tailor our products and services to suit your personal interests, estimate our audience size, assist our online merchants in tracking visits, process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns. You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, by not accepting cookies, this may affect or impede your ability to shop on our site. We may contract with third parties who may use cookies and collect information on our behalf. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or other designated service providers.

For informational purposes, here are the types of cookies that Breck's may use through its website:

  • Session Cookies: A session cookie is temporarily placed within your browser while you are using the browser to use the Internet. Session cookies are erased once the browser is closed. Session cookies may be used, for example, to store and prepopulate information in a product checkout process so that you only have to enter certain information once before other parts to a form (for example) are automatically populated.
  • Persistent Cookies: A persistent cookie is stored on your computer’s hard drive for a set period of time before the cookie is erased. Persistent cookies may (among other functions) assist Breck's in measuring use of the website by helping us track if you are a repeat visitor to the site. Persistent cookies can also be used to support advertising banners, including ones managed by third parties, in order to present advertising content that is more relevant to your expressed interests and browsing history.
  • Web Beacons: A web beacon (also called a clear gif or page tag) is another mechanism Breck's may use to track website activity. While different from cookies, web beacons act in similar ways and often in conjunction with cookies. A web beacon may be an unobtrusive object embedded into a page that helps to log information (e.g., accounting for page requests by browsers).

Using Information About You

Breck's will use the data and personal information you provide for internal purposes, such as confirming and tracking your order or registration, analyzing trends and statistics, informing you about our products, services and special offers, and providing you with information from and about Breck's. To serve you better, we may combine information you give us online, over the phone or through the mail. We may also combine that information with publicly available information and information we receive from others, such as our Marketing Partners. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and special offers that may be of interest to you, and for other promotional purposes.

For sake of simplicity, here is a range of uses we may make of the information we collect from you:

  • Provide and deliver products and services and fulfill your orders;
  • Process, record and track your purchases, payments, returns, warranties, and rebates;
  • Communicate with you through channels such as email, phone or text message;
  • Evaluate and respond to your requests, inquiries, and applications;
  • Create and manage account registrations, such as a Breck's user account;
  • Conduct and administer sweepstakes, surveys, promotions, and contests;
  • Customize your online experiences, including customized advertisements and offers;
  • Publish product reviews as submitted through the website or mail by you and other customers;
  • Operate and improve our business, products, and services (such as product development, performance of market research, data analytics, and billing, reconciliation and collection activities);
  • Guard against and work to prevent fraud and unauthorized transactions; and
  • Comply with and enforce applicable legal requirements, industry standards, and our policies and contractual terms.


We use encryption and authentication tools to protect the security of your personal information that you share with us. Unfortunately, however, much like offline transactions, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take every precaution to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our website. By sending your personal information to us through the website, you accept the risks inherent with Internet communications and transmissions. Once we receive your personal information, we exercise administrative, technical, and physical safeguards to protect its security on our systems. We urge you to keep any password you use for the Breck's website in a safe place and not to divulge it to anyone. Also remember to close your browser window when you have finished your visit to our website. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or hotel.

Protecting Children

Breck's takes special care to protect the safety and privacy of children. Our websites are general audience sites. We do not intend to nor knowingly collect personal information from children under the age of 13. It is our policy, in compliance with the requirements of the Children's Online Privacy Protection Act (COPPA), not to collect information online about or from children age 13 and under. We also do not send email or regular US Mail correspondence to anyone under the age of 13 without their parent's consent. Children under the age of 13 should always ask their parents or guardians for permission before providing any personal information to anyone online and should then do so only under supervision of their parents or guardians. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the web. If a child under the age of 13 has provided us with personal information, we ask that a parent or guardian contact us so we can delete that personal information.

Sharing Information About You

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have confirmed or required that their privacy policies are consistent with ours. These are known as our Marketing Partners. In the course of such business relationships we might share and cross-reference information, including personal information about you, that will enable such persons or entities to contact you regarding products and services that may be of interest to you. Additional details are described below regarding online advertising.

We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services, including your personal information when necessary. Although unlikely, in certain instances we may disclose your personal information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Breck's or to others. We may also disclose your personal information when the law requires it.

Online Advertising

Breck's may, from time to time, engage with certain third parties to manage some of our advertising on other sites. These third parties may use cookies and web beacons to collect information (such as your IP address) about your activities on the Breck's website and others’ websites to provide you targeted Breck's advertisements based upon your interests.

Links to Third Party Sites

Our website may contain links to website operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from the Breck's privacy policy. Your access and navigation to linked sites is at your own risk. We encourage you to read the privacy policy of a linked site before disclosing any personal information on those sites.

Sale or Transfer of Business or Assets

We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including, without limitation, in the event of a reorganization, dissolution, or liquidation).

Aggregate or De-Identified Data

We may share or make public aggregate or de-identified data derived from personal information. Such information, however, will not identify you or any other individual.

Receiving Your Feedback

If you would like to give us your feedback regarding our privacy policy and practice, please do so by emailing us or writing to us at Breck's, c/o Gardens Alive Marketing Dept., 9353 Graham Road, West Lorne, Ontario, ON N0L2P0. Our email address is service@brecksbulbs.ca

Editing, Updating, Correcting and Deleting Information About You

At Breck's, we want to communicate with you only if you want to hear from us. If you prefer not to receive information from us or from our Marketing Partners please let us know by calling us, by sending us an email, or by contacting us by mail at the address below. Please be sure to include your email address, full name, mailing address and details on what information you do not want to receive. If you would like to update or correct your email address, street address or other personal information with us please contact us and provide the current information on our records for authentication purposes before providing the information that you would like our records updated to. Please note that these requests may take up to 6-8 weeks to become effective, particularly when the changes affect postal mailings. In addition, when you purchase from us online or through our catalogs, or when you choose to enter a sweepstakes or other promotion, we may need to contact you via phone, email or physical mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive communications from us. Also note, if you delete certain information you may not be able to continue to purchase products or access other portions of our website without entering additional information. You may request a description of the types of customer information we may share with others and a list of the entities with which we may have shared customer information in the preceding calendar year, by mailing us at the above address or by sending an email to us.

Policy Changes

From time to time, it may become necessary for us to change our privacy policy in whole or in part. If we do so, the new policy will be posted on our website. Those changes will go into effect on the date posted in the notice. The new policy will apply to all current and past users of our website and will replace any prior policies that may be inconsistent.

Have another question? Return to the Customer Service Help page or send an e-mail directly to Customer Service.

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